What I’m about to say might sound contradictory at first.
And you might think I’m nuts. But stick with me…
…I want you to not only accept, but embrace your weaknesses.
That’s right – I’m not about to tell you that if only you stick with it and persevere, you can learn how to do everything your business needs you to do.
Hate website building? Stick with it and you’ll get good at it.
Don’t have a clue about SEO? Take a bunch of courses and eventually, you’ll be a master at it.
Does writing make your skin crawl? Spend 4 hours a day, everyday writing, and in a year or two, you’ll be good enough to get by.
Nope. All of that is lousy advice given to new marketers by seasoned pros and amateurs alike.
And it’s nonsense.
If you hate cooking, should you really spend the next year of your life in the kitchen? I don’t think so.
If you’re a lousy mechanic who hates working cars, do you really want to learn what every part under that hood does, and how to maintain and replace each one? Not on your life.
Yet we tell new marketers that if they don’t like building websites and don’t want to learn how to do it, they should just do it anyway.
And in fact, they should learn every single aspect of their business, because once they do, then they can make tons of money.
And I’m here to tell you it’s poppycock.
You are really, truly good at maybe 2 or 3 things.
4 things tops.
5 if you’re a direct descendant of Leonardo DaVinci.
But that’s it.
Everything else? You don’t have the knack or the inclination.
And guess what? That’s OKAY. In fact, that’s GREAT.
Because one of the very first steps to going from online millionaire wannabe to actual online millionaire is to embrace what you are good at AND what you’re lousy at.
Here’s what happens when you think you have to do everything in your business – you procrastinate.
You don’t really want to learn how to write a squeeze page and lead magnet, so you procrastinate.
You don’t really want to work on your website building skills, so you put it off.
You don’t really want to do social media, so you set it aside for later.
A ‘later’ which, by the way, almost never comes.
But I can tell you for a FACT that the day you begin to become super successful in business is the exact same day that you decide you are ONLY going to focus on what you’re good at, and you’re going to delegate everything else to somebody else.
Are you an amazing coach who is clueless about anything technical? Then delegate your website to someone else.
Do you love building sites and flipping them, but you hate writing the content? Outsource the content.
You get the idea.
When you hire someone else to take care of all the things you don’t like doing, you free yourself to focus on two things – what you’re truly good at, and working on your business instead of in your business.
Here’s a list of benefits of outsourcing everything you don’t like doing or you’re not good at performing:
Benefit #1: You can make fast progress because you’re no longer being held back by the things you don’t want to do.
Benefit #2: Your income skyrockets because of benefit #1.
Benefit #3: You’re happier. MUCH happier, because you’re not doing all the things you hate doing.
Benefit #4: You now have the benefit of other people’s work, which means you can scale much faster and easier than if you were still working alone.
Benefit #5: You have much more free time because again, you’re not having to do all those things you don’t like doing.
Benefit #6: Because you have more free time, you can take a step back and really see what direction you want to go in next.
Benefit #7: You can spend more time working on your business rather than slaving away in your business.
Benefit #8: You can take advantage of spur of the moment opportunities because you have a team that can quickly mobilize and do what you need.
Benefit #9: You are now working and acting like a person of wealth. There is a reason wealthy people delegate like crazy – it makes them money on a much larger scale.
Benefit #10: You’ve got an entirely new mindset. You’ll have to experience this to fully understand it, but I can tell you that it’s the difference between being a foot soldier on the ground, versus having a bird’s eye view of your business, your market and your future.
“But that’s going to cost a lot of money to outsource all the things I need.”
If I offered you $7 for every dollar you gave me, how much would you give?
All you have, right?
Outsourcing works the same way. You are paying these workers, but in return, you are making multiples of what you’ve paid.
I can’t emphasize this enough – if you are really, truly, absolutely serious about making six or seven figures in business, then you need to start outsourcing everything you’re not good at or don’t like to do.