The Punjabi language and culture is seeing a revival with the younger English speaking generations, thanks to the launch of PUNJABEE, a new and innovative children’s Punjabi learning world.
Brisbane, AUS -‐ Punjabee’s aim is to empower and connect future Punjabi generations to preserve the language and culture, by teaching children the language and customs through the three fun and likable characters: Punjabee, Raj and Rani.
With high interactive games and products competing in quality with the likes of Mattel and Disney, Punjabee’s characters make it fun for children to go through the learning ropes of the Punjabi language, alphabet, and some customs.
Aimed for parents and grandparents to aid in the learning process, Punjabee also hopes to
further encourage greater communication between generations.
With the launch of the new website www.punjabee.com, Punjabee currently offers flash cards, memory cards, alphabet posters, an App, T-‐Shirt, colouring in pictures and more. Punjabee aims to keep children and their families learning and interested by launching new products every few months, growing the characters Raj and Rani at the rate of Punjabi children across the world.
With social and digital media at the helm of its communication, Punjabee creates a sense of belonging for Punjabi communities, enabling them to interact and help Raj and Rani grow with the times and their interests. “With Facebook and Twitter now being so important in our everyday lives, we encourage fans and customers to continue to build and interact, so that Punjabi families across the world can feel involved, and become a part of the future of our younger Punjabi generations”, explains Pardeep Dhanda, co-‐founder of Punjabee.
Creating this unique connection between Punjabi and English, children will relish getting to love these characters that look like them, building a sense of pride in their culture, empowering them to preserve it for generations to come.
Raj is a young Punjabi boy that loves football, science, and playing the ‘dhol’ with Bhangra music. Rani is Raj’s sister who loves to read, astronomy, baking with her mother, and loves to dance to Bhangra music. Punjabee is the teacher and enabler of the language, he loves to sing, eat Punjabi food, and is Raj and Rani’s best friend. Together, they create a wonderful and fun Punjabi world, helping younger generations associate themselves with their original culture, language and traditions.
With products shipping worldwide, Punjabee is set to make its mark in Canada, US, UK, Australia and New Zealand.
About Punjabee:
Punjabee was launched by a team of passionate first generation Punjabi parents in Australia and Canada. In trying to teach their own children Punjabi, they soon realized the difficulty and lack of available products to transfer the Punjabi knowledge and language. The foundations of Punjabee have been based on real life interests of Punjabi children, backed by years of language teaching experience and parenting.
About Punjabee Products:
Worldwide shipping and available online at www.punjabee.com:
1. Punjabi Food Flash cards -‐ 24 card deck with images of every day food. Punjabi words spelt phonetically, as well as in English for an easy learning of both.
2. Memory Match Card Game -‐ Learn up to 20 different colors in Punjabi by playing this classic card game. Punjabi colors spelt phonetically, and include the English words as well.
3. Punjabi Alphabet Poster: The Punjabi Alphabet showcased in a bright and glossy poster with objects corresponding to each letter.
4. The My Punjabee Family App – An interactive App available on iOS and Android which allows children to add and categorize family members with photo’s and audio
5. Punjabi Alphabet and Number Tracing Activities – coming soon
6. Children’s Book ‘Raj and the Unexpected Experiment’ – coming soon
7. Children’s Book ‘Raj and Rani Have Forgotten Something’ – coming soon
For more information and high res imagery, contact: Pardeep Dhanda, pardeep@punjabee.com
+61-‐403-‐358-‐888 www.punjabee.com