Photographers Amit and Naroop present the SINGH project, a collection of 35 photographs celebrating the identity of British Sikh men
SINGH is about the identity of British Sikh men. It’s a celebration of the beard and the turban, a showcase of the styles and variety of how they are worn in modern Britain. Thirty-five Sikh men have been photographed for the project and the aim is to hold an exhibition in the UK. Part of the inspiration came from the sudden popularity in 2013 of the beard as a fashion statement. Billboards advertisements, magazine editorials, TV commercials all featured male models with sizeable beards.
In our culture the beard is a constant, a key tradition and an integral and important identifying feature of a Sikh male. Inspired, Amit and Naroop developed a project focused on the identity, the look of the beard, and equally important, the turban of British Sikh men. They wanted to pay tribute to the Sikh heritage, but in an artistic style that expresses our skill and style as contemporary British photographers.
Watch this video and view full details/support this project on kickstarter here.